Annalise Matulewicz, M.A., PCC
Principal, Build IN

Professional and Life Experience

(and how that relates to becoming a great coach)

At Build IN, coaching is about you, not me. It doesn’t matter how much business experience I have. What I want to know when I am hiring a coach is how they have applied their experience to be a coach and what their impact has been as a coach. Yes, I work with a coach. (How can a coach speak to the value of coaching if they are not willing to invest in their own? I digress…) Below, I’ll share my professional experience and how it has positively affected my coaching. In addition, I’ll share general examples of the connections and impact my coaching has had on clients, always beginning from within.

  • Strategic Relationship Director, ALL4 Inc.
  • Sales Director, VU TelePresence
  • National Account Executive, De Lage Landen
  • Buyer, Ikon Office Solutions

Responsible for overall revenue, leading both the business development and recruiting departments for one of the fastest growing private companies in America. Recognized as the top U.S. sales and partnership executive, and promoted after 3 months, to lead and grow a national sales team. Hired as the youngest account executive for a global, multi-billion dollar finance company, increasing territorial volume by over 50% while training sales teams, across the country, on structuring customized financial packages to increase sales results.

  • Adjunct Professor, Psychology and Organizational Training, West Chester University
  • Executive Coaching Trainer, American University and Rutgers University, partnered with ​Heidrick & Struggles, for an International Coaching Federation (ICF) ACTP accredited certificate program called: Leadership Coaching for Organizational Performance
  • Leadership Consultant and Coach, The Center Consulting Group
  • Leadership Coach, Buccino Leadership Institute, Seton Hall University
  • Program Designer and Trainer for topics Including: Personality Assessment Inventories, Giving and Receiving Feedback, and Sales
  • Developer and Implementer of an Internal Management Coaching Program
  • Coaching Feedback Reviewer, Rutgers University and American University ~ Continuing Education Programs

Through the application of the Adult Learning Theory, I have ongoing experience in designing and instructing effective organizational and leadership programs; presenting to a variety of levels and different types of audiences.

My coaching experience ranges from C-level executives to college students. However, I only work with one type of client; committed and courageous. I don’t have a preference of where they are in their career; I’ve seen whole-hearted, gritty strength towards change from a 19-year-old college student to a 65-year-old CEO.

B.S., Business Marketing & Management,
Virginia Tech

M.A., Industrial & Organizational Psychology,
West Chester University


Leadership Coaching for Organizational Performance (LCOP), Certificate

Women of Influence Leadership Program, Assistant

Dale Carnegie ~ Sales Advantage, Certificate of Achievement

International Coaching Federation ~ Professional Certified Coach (PCC)

TTI Success Insights DISC, Certified

TTI Success Insights 12 Driving Forces, Certified

My undergraduate degree provided a broad education in business administration with an emphasis on professional training for a sales and marketing career. I earned a graduate degree which prepared me on how to apply the principles of psychology to multiple facets of business with an emphasis on leadership development and multi-generational management styles.

A lifetime of other experiences,
including, but not limited to*:

  • Complete career confusion and successful transition
  • Coaching my husband and children (spoiler alert, it’s really hard)
  • Dealing with crazy on the tennis courts
*Explanations available upon request.